About Us

The Right Pad for Every Ride.

At Traild, we believe that how you stop is just as important as how you go. We founded Traild with a simple but ignored truth in mind: the powersports industry has been "stopping" vehicles the wrong way for too long.

For years, riders have settled for generic, "one-compound-fits-all" brake pads that were developed to stop your dad’s 3-wheeler. Machines and technology changed, but the pad materials didn’t. We’re here to fix that.

Our Mission

We are here to bring the powersports industry up to speed—by stopping it.

Our mission is to replace generic factory parts with application-specific Ceramic and Brass brake pads, paired with top-tier rotors, for the riders who demand more. Whether you need the quiet, consistent bite of Ceramic for trail riding or the ultimate durability of Brass for deep mud, Traild engineers the exact setup your machine needs.

What We Make

• Ceramic Brake Pads: With strong initial bite, less noise, and fade resistance, our ceramic pads give you confidence the moment you squeeze the lever. Perfect for general trail, work, & dune riding.
• Brass Brake Pads: CNC-machined from single-piece solid brass. These offer unmatched durability for mud, water, and extreme trail conditions. They are rotor-safe and built for riders who live in the muck.
• Ridge Rider Rotors: A solid surface design that contends with the harshest off-road terrain. By eliminating holes where mud and sand pack in, we extend the life of your pads and rotors.

Our Vision

Our goal is to become the go-to source for powersports braking. We are expanding beyond pads and rotors to cover every aspect of braking systems. If there is a weak spot in your machine's stopping power, we want to improve it.

Why Traild?

We are riders, enthusiasts, and engineers who got tired of compromise. We wanted brakes that fit perfectly and performed relentlessly.

• Direct Fit Promise: No modifications, no custom work. Our full vehicle sets are made to bolt directly onto your ATV, UTV, or motorcycle.
• Tailored Performance: We don’t sell you a brake pad; we sell you the right brake pad. We list full vehicle sets for major brands (Can-Am, Polaris, Honda, Kawasaki, Yamaha, Arctic Cat) so you get the right parts the first time, tailored to the riding you actually do.
• Quality + Value: We ship direct-to-customer, cutting out the middleman to offer premium parts at honest prices. Plus, we offer fast, free US priority shipping on most orders.
• Rider-Driven Warranty: We offer a 6-month warranty because we stand behind our build. We want you back on the trail, not dealing with defects.
• Wisconsin Roots: Proudly operating out of Sauk City, Wisconsin. We ride the Northwoods and the UP of Michigan constantly. We’re always looking for new places to ride, so drop us a note and let us know where the best trails are!

Supporting Our Community

We don’t just ride on the weekends; we invest in the sport we love. Traild is dedicated to empowering the ATV/UTV community by actively partnering with clubs, organizations, and race teams nationwide.

• Club Fundraising: We offer gift certificates and promotional gear to help local clubs raise the funds they need to keep trails open and events running.
• Race Support: We are always looking for passionate race teams to partner with, helping them achieve success on and off the track.

Our Promise

We promise clearer stops, fewer compromises, and brake gear you can trust when the throttle is wide open and the trail drops away.

We engineer with purpose, test under real trail conditions, and keep big-rider performance standards in mind. Whether you’re tackling trails, dunes, or backcountry roads, trust Traild to keep you stopping safely and riding confidently.

Get Involved

Join our rider community—follow us on Facebook, Instagram, TikTok, and YouTube. Share your ride and your setup. We’re always watching to see what trails you’re hitting and how we can make the next ride even better.